Stephanie Quinones

Why the world stopped scrolling long enough to care about ping‑pong and what businesses can borrow from the film's genius marketing strategy.

Every year, marketing headlines roll in hot with the same energy: “If you’re not doing THIS, you’re already behind.” A new platform launches, a buzzword appears, and suddenly yesterday’s best practice is allegedly obsolete.

There was a time when cracking the Instagram code was simple - post consistently, engage strategically, grow quickly. But today, the landscape looks very different. User behavior has changed, content is oversaturated, and the algorithm keeps shifting. Recent data shows engagement is down across the board. It’s not you - it’s the environment you’re posting in.