Thought Leadership

There was a time when cracking the Instagram code was simple - post consistently, engage strategically, grow quickly. But today, the landscape looks very different. User behavior has changed, content is oversaturated, and the algorithm keeps shifting. Recent data shows engagement is down across the board. It’s not you - it’s the environment you’re posting in.

We don’t want to be dramatic, but NYC is currently three degrees away from turning into a rotisserie chicken. It’s 97° in Manhattan. The sidewalk is sticking to your shoes. Your cold brew is lukewarm before you even hit the block. And somewhere between sweating through your shirt and refreshing your analytics, you realize…

CapCut, the free video editing app from ByteDance (TikTok’s parent), just rolled out a quiet but sweeping Terms of Service (TOS) update. While largely unnoticed by everyday users, the change has digital marketers, creators, and brands sounding the alarm.

When a niche toy sells out faster than concert tickets and celebrities flaunt it like couture, you know you’re witnessing more than a trend, you’re watching a masterclass in scarcity marketing.

Peppa Pig has a new baby sister, and her arrival was announced in full royal fashion. A town crier came out to bellow the big news: Peppa and George have a baby sister named Evie. Yes, it’s completely fictional. Yes, it was also featured on Good Morning Britain. And yes, it’s absolutely brilliant marketing.

In January of this year, UMG (Universal Music Group) pulled their music catalog from TikTok.