Thought Leadership

When a niche toy sells out faster than concert tickets and celebrities flaunt it like couture, you know you’re witnessing more than a trend, you’re watching a masterclass in scarcity marketing.

Peppa Pig has a new baby sister, and her arrival was announced in full royal fashion. A town crier came out to bellow the big news: Peppa and George have a baby sister named Evie. Yes, it’s completely fictional. Yes, it was also featured on Good Morning Britain. And yes, it’s absolutely brilliant marketing.

No matter how big or small, brands change logos all of the time in order to keep up with the latest trends, or to give themselves a new look.