Thought Leadership

When a niche toy sells out faster than concert tickets and celebrities flaunt it like couture, you know you’re witnessing more than a trend, you’re watching a masterclass in scarcity marketing.

Peppa Pig has a new baby sister, and her arrival was announced in full royal fashion. A town crier came out to bellow the big news: Peppa and George have a baby sister named Evie. Yes, it’s completely fictional. Yes, it was also featured on Good Morning Britain. And yes, it’s absolutely brilliant marketing.